James’s career began at Richmond Events as Head of Sales organising a large annual IFA forum in the UK. This involved sending providers out to sea for a number of days on a luxury cruise liner and marrying them up with potential clients. Times have moved on since then and James is now more focused on working with the key influencers from the various distribution communities to identify and work through the challenges facing both their businesses and the industry. James was educated at Bristol University and graduated with a 2.1 Master’s degree in Civil Engineering with European Studies. When James is not juggling family and business, his passions revolve around Africa, pounding the streets, canoeing, football and skiing.

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