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George Perrin MBE


George Perrin MBE

Founder, The 7 Priorities Programme for aspiring Artistic Directors

George's professional bio / interests

I am an Executive Coach and former Artistic Director with a passion for leadership development. I founded The 7 Priorities Programme in 2022 to demystify the role of Artistic Director and arm aspiring Artistic Directors with the knowledge, skills and confidence to become Creative Leaders.

I’d like help with…

Demystifying the role of Artistic Director and arming aspiring Leaders with confidence.

An interesting, or unusual fact(s) about me…

In addition to being an Executive Coach, I am a husband, dad of three, Border Collie-owner, amateur tennis player, wild swimmer and lazy gardener.

I live in


A career highlight

Launching the World's first pop-up, plug-and-play theatre, ROUNDABOUT.




Joined Guild

Oct 26, 2022