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Lutz Klaus


Lutz Klaus

Founder and Owner, Marketing ROI Experts

Lutz's professional bio / interests

Lutz Klaus is founder and owner of the consulting agency Marketing ROI Experts. He supports B2B companies in optimizing marketing and sales. His focus is on the successful implementation of Marketing Automation, Lead Management and Data-Driven Marketing. Prior to founding his company, he spent 28 years in B2B channel and field marketing as well as sales, including the last 20 years in the IT industry at Avaya, Nortel and Juniper Networks. Klaus is a guest lecturer at two universities. In 2018, his book "Data-Driven Marketing and the success factor people" was published.

I’d like help with…

Increasing the relevance of (channel) marketing by converting activities into business value.

An interesting, or unusual fact(s) about me…

Enthusiast about British cars and motorbikes and thankful owner of a TRIUMPH

I live in


A career highlight

Member of the organisation team of the FIFA Worldcup sponsorship 2006 in Germany




Joined Guild

Nov 08, 2022