With 25 years of design and consulting experience, I am a passionate advocate for the value design can bring to all types of businesses. I have been privileged to work on cutting-edge projects for amazing companies with top industry talent. I founded The Design Business in 2019 to work with companies in achieving their business ambitions through engaging user-centred design. I believe design combines the process of delivering effective solutions with a rich visual language that enables the creation of engaging experiences.

In this rapidly changing digital world, behaviours and exceptions of our work and personal lives are continually evolving. These changes to businesses and customers can seem daunting for businesses of all types and sizes. At The Design Business, I strive to enable my clients to seize the benefits of digital transformation for their companies. At the heart of The Design Business approach: • Understanding business ambitions • Listening and learning from customer's needs, behaviours and expectations • Designing the experience with our clients

I was a successful Elite racing cyclist in the UK and Ireland. I now coach and sponsor my son's Under 10's football team, the S4K Windsor Lions.

GB

I won a Design Week Award for creating myBarclaycard, the first banking customer servicing in the UK that used data visualisation to help customers take control of their finances.