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Tony Crane


Tony Crane

Owner, Crane Consulting

Tony's professional bio / interests

26+ years in retail financial services across both manufacturing and distribution. Recognised industry expert in Later Life Lending (LLL) and Consumer Duty. Current chair of the LLL CEO working group and Consumer Duty: Managing Vulnerability webinar series. Also involved in FinTech’s looking to deliver digital financial guidance and develop digital financial resilience and vulnerability (health & wealth) systems.

I’d like help with…

The role financial servcies could/should play in delivering social equality. This includes developing products, services and propositions specifically targetted to reduce inequality and lift the most vulnerable of UK consumers out and/or away from poverty.

An interesting, or unusual fact(s) about me…

I used to be a professional football (soccer) coach in the US and have lived in Wshington DC, New York and Los Angeles.

I live in


A career highlight

I've made over 35 speeches to CEO/Snr leaders across the UK and EU on the topic of an ageing society, the use of data to improve outcomes and the role housing wealth will need to play in future retirement planning discussions.




Joined Guild

Nov 29, 2022