1. Re-awakening Giants: reversing long-term decline in established brands 2. Helping Challenger Brands punch above their weight: driving awareness & distribution with limited fighting funds 3. Freedom in a Framework: bringing Strategy & Processes to make pragmatic organisations even faster & more efficient 4. Profitable Marketing made Simple: helping teams use simple frameworks, so everyday tasks & decisions are easy & effective Outside of work, I like hill walking & wild camping. I'm also a Governor for the local secondary school.

Every day, I aim to help somebody for free, and learn something new.

My son and I are Manchester United season ticket holders ... and my wife accidentally punched Dwight Yorke in the face (I can explain over coffee/beer)

GB

Driving the first growth on Kellogg's Cornflakes in 15 years - and driving Weetabix to its largest brand value, whilst trebling the Return on Investment. Additionally, helping a charity increase its donations by 50%, by simply featuring the charity on millions of packs of cereal