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Rich Staten
Rich Staten
VP roles in Marketing, Bus. Dev., Corp Dev.. Strategy, Formerly of Coca-Cola & J-B Weld (CPG) and SaaS/API startups
Rich‘s professional bio / interests
Executive in Marketing/Strategy/Innovation/Development (Business & Corporate) at The Coca-Cola Company, J-B Weld Company, & SaaS/API startups. Deloitte consultant. Lockheed Martin aerospace engineer. Degrees in engineering, finance, marketing, & strategic management.
I’d like help with…
New career opportunities.
An interesting, or unusual fact(s) about me…
I am a legit "rocket scientist" - and a legit marketer! LOL
I live in
A career highlight
There are a number of highlights but one that I take pride in is the creation, implementation, & ownership of the innovation process at Glaceau (aka Energy Brands) which The Coca-Cola Company acquired in 2007. This resulted in a pipeline of innovation that grew from 0 to over 325 project opportunities in my 5 years leading it. Products like vitaminwater zero, Powerade Zero, and others were launched. The great team there made the commute from ATL to NYC totally worthwhile! Another was my development of the initial marketing strategy & plans for SaaS startup MRGD, a PropTech/MarTech solution for the real estate ecosystem. This was key to successfully securing the initial outside investor funding.
Joined Guild
26 January, 2023