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Melissa‘s professional bio / interests
I've been fortunate to find the occupation I love - Marketing. Becoming a performance marketing leader is more than a job to me. It’s a lifetime commitment to growing businesses, making the lives of customers easier, and having fun in the process. As a marketing specialist with 25+ years experience, I've worked for global corporations and small-to-medium size businesses in travel, energy, health & wellness, and property management industries. My expertise includes Software as a Solution (SaaS), loyalty & CRM, Account-Based Marketing (ABM), market analysis, strategic planning, creative direction, account management, negotiations, budgeting, forecasting, client relations, product development, and marketing programs for B2B and B2C. I have a proven record of accomplishment in building, developing, and inspiring teams to exceed performance goals and meet operational objectives.
I’d like help with…
So many things:-) A few years back, a vendor offered to help me without elaborating on what that might be. So, I asked him specifically what he could help me with. He names several things that would never have occurred to me. We became great, long-term business partners.
An interesting, or unusual fact(s) about me…
I authored and published a children’s book for the simple pleasure of doing something different.
I live in
A career highlight
I was asked on two different occasions with two different companies to step in two weeks before a product launched and take across the finish line. Both had numerous, unique challenges but I was able to overcome all the challenges and deliver. I received accolades from leaders of both groups.
Website: mliedkie.com LI: https://www.linkedin.com/in/melissaliedkie
06 March, 2023