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Nicole Allen
Nicole Allen
Innovation Director, Publicis Media
Nicole‘s professional bio / interests
I have 12+ years experience in media planning and strategy across a variety of categories including FMCG, Automotive, Telecommunications, Travel, Finance and Fashion & Beauty. My time at Publicis has involved creating effective and innovative media strategies across all channels to achieve or exceed client objectives. Delivering strategic media plans and partnerships, increasing key brand metrics, supporting new product launches and brand activations as well as managing and developing teams. Within my current role as Innovation Director of NextTECHnow , I source new and innovative ad tech solutions that solve brand challenges or meet marketing objectives in an effective way for all Publicis Media clients.
I’d like help with…
Connecting with other media professionals and extending my network to support in my transition from agency to freelancer. I also want to learn as much as I can and ensure I continue to develop my skillset post-agency life.
An interesting, or unusual fact(s) about me…
I am travel obsessed and on the cusp of my next big adventure! I'm moving to Central America where I plan to open a small guest house, whilst also freelancing as a media consultant and community manager.
I live in
A career highlight
Being a key part of the award winning 'Go Grab The Butterkist' campaign/strategy :)
Joined Guild
24 April, 2023