Currently leading Marketing Effectiveness at British Airways and formerly at The Economist and Samsung UK. Proven business strategy and team leader, leading business performance and transformation through marketing effectiveness and customer journey optimisation across digital, broadcast and offline channels / platforms and eCommerce. Data driven, insight led and effective.

Share thoughts on marketing effectiveness, growth and recurring revenue models.

I still have one milk tooth. I'm also somewhere in the Guinness Book of Records for a 100 yard interception return for a touchdown in UK Gridiron - a record that can only be tied and not broken :-)

GB

Transforming the marketing effectiveness of The Economist, an amazing legacy brand and winning an IPA Gold Effectiveness Award and DMA Grand Prix Award in the process.