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Iain Noakes


Iain Noakes

Head of Marketing Strategy, Planning & Effectiveness, Samsung Electronics UK

Iain's professional bio / interests

Proven business strategy and team leader, leading business performance and transformation through marketing effectiveness and customer journey optimisation across digital, broadcast and offline channels / platforms and eCommerce. Data driven, insight led and effective.

I’d like help with…

Share thoughts on marketing effectiveness, growth and recurring revenue models.

An interesting, or unusual fact(s) about me…

I still have one milk tooth. I'm also somewhere in the Guinness Book of Records for a 100 yard interception return for a touchdown in UK Gridiron - a record that can only be tied and not broken :-)

I live in


A career highlight

Transforming the marketing effectiveness of The Economist, an amazing legacy brand and winning an IPA Gold Effectiveness Award and DMA Grand Prix Award in the process.

Links twitter @noakesi



Joined Guild

Mar 19, 2019