Head of Marketing Strategy, Planning & Effectiveness, Samsung Electronics UK
Iain's professional bio / interests
Proven business strategy and team leader, leading business performance and transformation through marketing effectiveness and customer journey optimisation across digital, broadcast and offline channels / platforms and eCommerce. Data driven, insight led and effective.
I’d like help with…
Share thoughts on marketing effectiveness, growth and recurring revenue models.
An interesting, or unusual fact(s) about me…
I still have one milk tooth. I'm also somewhere in the Guinness Book of Records for a 100 yard interception return for a touchdown in UK Gridiron - a record that can only be tied and not broken :-)
A career highlight
Transforming the marketing effectiveness of The Economist, an amazing legacy brand and winning an IPA Gold Effectiveness Award and DMA Grand Prix Award in the process.
www.linkedin.com/in/noakesi twitter @noakesi
Mar 19, 2019