Why Guild?

We know the world has gone mobile and messaging is becoming the default medium, even in business.

But consumer messaging apps are not designed, or licensed, for professional use. They want to sell advertising. Or focus on secrecy, anonymity and ephemerality.

Guild is designed for professionals who want the advantages of messaging - ease of use, immediacy, intimacy, engagement - but who also care about proper privacy, quality, legal compliance, and professional standards of support and service.

Our purpose
To foster professional passion.
We want Guild to help professionals connect, communicate and collaborate to progress their careers, to feel empowered, and to have access to like-minded peers.
Our mission
To be the messaging app of choice for professionals around the world.
Everyone understands why there is a need for a professional equivalent of Facebook - which is LinkedIn. So Guild will be to WhatsApp what LinkedIn is to Facebook.

Our founders

Guild was co-founded by Ashley Friedlein and Matthew O’Riordan.

Ashley and Matthew are successful serial internet entrepreneurs who have worked together on three businesses: Econsultancy, Ably and Guild.

Read Guild: the founding story for more details about the origins and motivations behind Guild.

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Ashley Friedlein
CEO & Founder
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Matthew O’Riordan
CTO & Founder

Our advisory board

Guild is a tech business but actually we care most about people and behaviour and keeping things as human, thoughtful and elegant as possible. Our advisory board reflects what really drives us.

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Professor Robin Dunbar
Emeritus Professor of Evolutionary Psychology,
Magdalen College, University of Oxford

Robin Dunbar is a world-renowned psychologist and author best known for his work in evolutionary psychology, and in particular for the concept of the Dunbar Number, which proposes a cognitive limit for humans of around 150 stable relationships at any one time.

His research focuses on the evolution of sociality in primates and other mammals. This has involved understanding the constraints on social group size, and the strategies that different species exploit to break through the glass ceilings these impose.

His books include:

  • Grooming, Gossip and the Evolution of Language, Faber & Faber, 1996
  • The Trouble with Science, Harvard University Press, 1996
  • How Many Friends Does One Person Need? Dunbar’s Number and Other Evolutionary Quirks, Faber & Faber, 2010
  • The Science of Love and Betrayal, Faber & Faber, 2012
  • Robin says:

    Over the years, I’ve been approached by many networking start-ups, but I have always declined to be involved because they all seemed to be simple market-places and lack any sense of a social dimension.

    Guild is in a different league precisely because its focus is small scale and intensely social and pays much closer attention to the way natural human groups are organised.

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    Professor Julia Hobsbawm OBE

    Julia Hobsbawm is an internationally-noted Social Health pioneer and the author of Fully Connected, shortlisted both for the CMI’s Management Book of the Year and Business Book of the Year in 2018.

    Julia has defined Social Health as the antidote to the Age of Overload for business, government and individuals. Her ideas are featured by the World Economic Forum and The OECD.

    She is also a keynote speaker and consultant, an Honorary Visiting Professor at Cass Business School; the editor-at-large of Arianna Huffington’s portal Thrive Global; a columnist for PWC’s Strategy + Business magazine and a frequent media commentator.

    She also founded the knowledge networking company Editorial Intelligence, the ideas conference Names Not Numbers, the media Comment Awards and Brexit response Networking Nations. She now executive-produces and co-presents the podcast series Human and the Machine.

    Julia says:

    Guild is the first app dedicated to creating meaningful networks which has caught my interest and I’m hugely excited to be involved at the outset. A human dimension to technology: that’s what we all need and want.

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    Annabel King

    Annabel is an author and consultant who has led marketing and communications for a range of art and heritage clients including the Serpentine Gallery, Henry Moore Foundation, the National Art Collections Fund (The Art Fund), and the South London Gallery.

    As part of leading arts PR consultancy Bolton and Quinn she worked on the launch of Tate Modern and in support of other clients including Rambert Dance Company, English National Opera, and the Whitechapel Art Gallery.

    Annabel is the author of Pre-Raphaelites and their Followers (Brockhampton Press) and is a recent graduate of Curtis Brown Creative’s novel-writing programme.

    She is co-founder of art profiling consultancy Detail and of the Cambridge Student Photography Awards, and was on the founding committee of the Renaissance Photography Prize.

    A LAMDA associate, she co-established charity theatre company Wren Productions in 2007, and fundraises for the Cornwall Community Foundation and autism charity ADD-Vance.

    Annabel says:

    It’s interesting to look at the way spaces help us offer the best of ourselves to each other, whether these are digital or otherwise. We connect better if our surroundings support it. With that in mind, Guild’s team worked with Jamie Watson and Studio Small to create a rich and considered environment for Members to communicate in.

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