In a blog post on Wednesday, Facebook founder Mark Zuckerberg shared his plans to improve the platform's privacy.

He laid out a strategy involving encryption, data storage, moderation on the site, and permanence of contributions.

The comments come just over a month after Facebook announced its merger with Instagram and WhatsApp, a move that raised questions about how data sharing across the platforms would impact users' privacy.

In 2018, Facebook was at the centre of the Cambridge Analytica scandal, which saw the data from 50 million profiles used to influence the work of Donald Trump's election team as well as the Leave campaign.

Zuckerberg also described a move towards a more private, controlled and curated form of social networking, from a 'town square' community to a 'living room' where people can share freely with a chosen audience.

His comments align with Guild's vision in creating a private, professional messaging app, where groups provide users with smaller, more curated and more valuable networks.

Guild's CEO and Founder Ashley Friedlein said:

“Zuckerberg’s comments on privacy trends in messaging are welcome, but not new.

Guild – a British-based high-end messaging platform – has been offering this kind of service to its customers since November last year in response to a dissatisfaction with conventional messaging.

We’ve acted on the important of cutting out noise, and bringing your best contacts closer, and we’ve created a ‘quiet room’ for invitation-only, hosted groups to give control back to the people who use it, and maximise the value of exchanges.

The product is flying.”

Having received $1.2 million in seed funding last year, Guild is being used by Deloitte, Cambridge Judge Business School and MSI Global Alliance amongst others. It was recently named as a winner in the Red Herring Top 100 awards for Europe.

Photo by Sara Kurfeß on Unsplash