Lisa Collins

Managing Director, Dovetail Creative Ltd

I have over 20 years’ experience working within high profile member focused institutions, including Birmingham Chamber of Commerce, The Fire Protection Association and more recently IABM (International Association for Broadcast and Media) I have been involved in various re-brand projects, new product/service launches, implementing CRM systems and delivering and organising some fantastic events. I am a regular participant and moderator within industry panels. I am also a Board Member for RISE and Trade Association Forum

Purpose of group

A free community and network for people working in membership organisations and associations. Connect, communicate and collaborate on all things membership. This community is for anyone interested in sharing best practice, ideas and inspiration for member growth and increasing member value. Share interesting content and resources, get feedback from the group on ideas and initiatives, develop partnerships and make useful industry contacts and connections. We aim to be a supportive group; many of us have many years of experience and are always happy to share. This might include discussions around: Member engagement Member retention Member value proposition Commercial Partnerships Events ESG Suppliers and Technology Digital Transformation Events Planning, launching and growing member communities Sharing best practices, whether self-developed or sharing articles from others