I have founded Hen's Milk Consulting to help leaders drive change in their organisations through Digital, Media & eCommerce transformational projects, focusing on Consumer Goods & Retail businesses. I have 17+ years of corporate experience in leading Consumer Goods companies (P&G, Mattel), of which over a decade in eCommerce, Digital Marketing & Media senior leadership roles. I have worked across all key European markets & diverse product categories, including Home Care, Health & Beauty, Snacks, Pet Care and Toys.

Understanding what digital transformation looks like in your companies & what your top challenges are

Dual national British & Italian. Location-free. Work-From-Anywhere advocate.

IT

Highlights of my career included setting up Mattel's Digital & Media function across Europe and growing it into a 35-people division, and launching their Direct-to-Consumer eCommerce business in 5 countries.