Back to profiles
susan Gafsen
susan Gafsen
founder and director, Pep & Lekker
susan‘s professional bio / interests
Susan, a former lawyer, is the founder of Pep & Lekker, a brand that makes delicious all natural baked bites that give you energy and support your gut.
I’d like help with…
Raising awareness of the brand amongst the community as my snacks are the most nutritious on the market
An interesting, or unusual fact(s) about me…
Always wanted to have my own business but it took me until my 50's to have the courage, and thought if not know then when. The inspiration for the brand came when struggling to find nutritious snacks that were tasty. Its all in the name Pep as in a 'pep in your step' and lekker 'means tasty'
I live in
A career highlight
Really exciting to have been selected from hundreds of brands to be on the innovation aisle at Sainsbury's - proved that we had a great product but unfortunately was during the first covid lockdown and the timing was not great
Joined Guild
03 August, 2023