I'm a global creator and entrepreneur. I believe in stories born from creativity and ignited by technology and I believe in the potential of people far more than in the power of processes and machines. I'm leading cross-cultural and multidisciplinary teams to design integrated campaigns, brand experiences and digital products that combine the power of storytelling with the creative use of digital environments and technology, motivating consumer behaviour and driving engagement effectively.

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I worked in three continents for local, regional and global markets always being challenged and gifted with cross cultural thinking and ideas.

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Creating the global Coca-Cola campaign for the 2014 Brazil Football World Cup with a tiny team from at small agency in a not so known country for its advertising credentials, Vietnam.