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Dr Karen Middleton
Dr Karen Middleton
Board Member and Senior Lecturer, Conscious Advertising Network and University of Portsmouth
Dr Karen‘s professional bio / interests
Karen is a Senior Lecturer in Marketing at the University of Portsmouth. Her expertise, gained over 20 years, lies in the domains of diversity in advertising, socially responsible advertising practices, and the intersection of advertising, corporate communications, and social media. She supervises a number of PhD students in these areas. Her work has been published in internationally-excellent journals such as Psychology & Marketing, Marketing Theory, and the International Journal of Advertising. Her contributions extend beyond research and teaching. She has actively engaged with the industry, policymakers and civil society, partnering with organisations like the Conscious Advertising Network, to advocate for advertising to defund hate speech and content, and contributing her expertise to policy discussions on violence against women and girls.
I’d like help with…
Advocacy work to drive cultural change and improve worldwide regulation to protect children's rights, and those of women and girls, especially online. Combating harm to children that arises from the (AI-) programmatic advertising and social media platform ecosystem.
An interesting, or unusual fact(s) about me…
My mum and my late father are both profoundly deaf.
I live in
A career highlight
Gaining my doctorate for my PhD thesis entitled, 'How advertising got woke: The institutional role of advertising in the emergence of gender progressive market logics and practices,' for which I was awarded the Worshipful Company of Marketors thesis award for exceptional contribution to Marketing.
Joined Guild
09 November, 2023