Data driven with a creative spirit. My background is a unique blend of science and art. I have had a passion for writing since childhood that has followed me into my professional career; however when I first started in the professional world my path took me to digital analytics, showing me an unexpected area of interest. Now the two complement one another to help me be effective as a writer and a teammate with a deep understanding of how and why content performs. I currently work for visual commerce startup, Dopple, focused on how 3D and augmented reality are changing how we discover, learn, and shop.

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