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Michelle Goodall
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13030
Michelle Goodall
Community | Community Led Growth | Community Based Marketing | Marketing Consultant Speaker and Trainer, Founder & CEO - Michelle Goodall Ltd.
Michelle‘s professional bio / interests
I believe that community is the future of business and have been called “The Queen of Community" 👸 >25 years in digital, marketing, community and comms. Client, agency and vendor side. Currently learning about regenerative leadership and regenerative business.
I’d like help with…
My network is my net worth. I'm always open to meeting people with energy, tenacity and vision who can spark ideas, connections and collaborate on great things with me (or with my connections). Want to work with me or chat further? DM me.
An interesting, or unusual fact(s) about me…
I am a former British Kickboxing Champion 🥊 I have a metal knee. 🦿 The two are kind of linked....
I live in
GB
A career highlight
Helping to build Guild and its incredible communities. Delivering the first 'social olympics' London2012 with LOCOG through training/consultancy and as a part of their social media/digital/comms team.
Links
michellegoodall.co.uk https://guild.co/profiles/189/michelle-goodall http://linkedin.com/in/michellegoodall http://twitter.com/greenwellys Communities I host / co-host on Guild: https://guild.co/groups/4022/guild-community-collective https://guild.co/groups/1091/comms--pr-pioneers Stuff I write about Community: https://www.michellegoodall.co.uk/insights https://guild.co/blog/author/michelle_goodall/ Webinars, podcasts and events: Communities and demand/lead generation https://guild.co/blog/webinar-online-communities-demand-lead-generation/ Digital Community Leaders Interview https://www.michellegoodall.co.uk/insights/interview-digital-community-leaders-michelle-goodall Mastering the art of community building https://bridgegrowth.org/episode/mastering-the-art-of-community-building-michelle-goodall-cmo-guild/ Accelerate your audience growth using community marketing https://street.agency/podcast/accelerate-your-audience-growth-using-community-marketing-with-the-cmo-of-guild-michelle-goodall/ What is Community Based Marketing (CBM) - how to grow demand and your business with community? https://vimeo.com/762353166/d6d25e212a 12 ways Membership organisations can get ROI from Community https://vimeo.com/guildapp/roiofcommunityformemberorganisations A primer on B2B marketing communities: https://guild.co/blog/b2b-marketing-needs-don-draper/ Community Led Growth (Ungated): https://guild.co/blog/podcast-community-led-growth/ How to build a community (PR Moment) https://guild.co/blog/podcast-pr-moment-how-to-build-community/ TikTok Primer: https://www.vuelio.com/uk/resources/webinars/how-to-use-tiktok-in-pr-campaigns/ The ESG opportunity for PR: https://www.youtube.com/watch?v=KSnNDpX-Vx8 People Buy People - Community Building - https://peoplebuypeople.podbean.com/e/laura-talks-to-michelle-goodall-about-community-building/ CommsHero - Why Online Community is all to play for for CommsHeroes - https://podcasts.apple.com/gb/podcast/s4-e9-why-online-community-is-all-to-play-for-for-comms-heroes/id1529317726?i=1000532431400 Reports and papers I've written / co-written: https://guild.co/blog/online-community-trends-2024/ [ungated] https://guild.co/blog/online-community-trends-2023/ [free to view] https://guild.co/blog/online-community-trends-2022/ [free to view] https://guild.co/blog/what-is-community-based-marketing/ What is Community Based Marketing (CBM) https://www.vuelio.com/uk/blog/seo-best-practice-guide-for-pr/ [free to download] https://guild.co/blog/community-based-marketing-strategy-guide/ [free to download - no sign up] https://guild.co/blog/messaging-in-the-workplace-report/ [free to download - no sign up] https://econsultancy.com/reports/social-media-advertising/ [paywall] https://econsultancy.com/reports/customer-journey-mapping-best-practice-guide/ [paywall] https://econsultancy.com/reports/social-media-strategy-best-practice-guide/ [paywall] https://econsultancy.com/reports/social-media-platforms-overview/ [paywall] https://econsultancy.com/reports/social-media-strategy-best-practice-guide/ [paywall] https://econsultancy.com/reports/b2b-social-media-best-practice-guide/ [paywall] https://econsultancy.com/reports/social-media-platforms-trends-report/ [paywall] E-learning I've developed: https://www.michellegoodall.co.uk/courses-training https://econsultancy.com/online-fast-track-digital-marketing/ [paywall] https://econsultancy.com/fast-track-to-modern-marketing-online/ [paywall] Training, coaching and development topics: Community Strategy Community Led Growth Community Based Marketing Digital Marketing and Comms Strategy (plus all modular topics from Social, Search Marketing, Content Strategy, etc) Social media crisis and issues management and social media simulations/exercises Executive coaching - online reputation/social media and community presence for C-level professionals Social Selling
Connections
2303
Joined Guild
16 November, 2018