michellegoodall.co.uk https://guild.co/profiles/189/michelle-goodall http://linkedin.com/in/michellegoodall http://twitter.com/greenwellys Communities I host / co-host on Guild: https://guild.co/groups/4022/guild-community-collective https://guild.co/groups/1091/comms--pr-pioneers Stuff I write about Community: https://www.michellegoodall.co.uk/insights https://guild.co/blog/author/michelle_goodall/ Webinars, podcasts and events: Communities and demand/lead generation https://guild.co/blog/webinar-online-communities-demand-lead-generation/ Digital Community Leaders Interview https://www.michellegoodall.co.uk/insights/interview-digital-community-leaders-michelle-goodall Mastering the art of community building https://bridgegrowth.org/episode/mastering-the-art-of-community-building-michelle-goodall-cmo-guild/ Accelerate your audience growth using community marketing https://street.agency/podcast/accelerate-your-audience-growth-using-community-marketing-with-the-cmo-of-guild-michelle-goodall/ What is Community Based Marketing (CBM) - how to grow demand and your business with community? https://vimeo.com/762353166/d6d25e212a 12 ways Membership organisations can get ROI from Community https://vimeo.com/guildapp/roiofcommunityformemberorganisations A primer on B2B marketing communities: https://guild.co/blog/b2b-marketing-needs-don-draper/ Community Led Growth (Ungated): https://guild.co/blog/podcast-community-led-growth/ How to build a community (PR Moment) https://guild.co/blog/podcast-pr-moment-how-to-build-community/ TikTok Primer: https://www.vuelio.com/uk/resources/webinars/how-to-use-tiktok-in-pr-campaigns/ The ESG opportunity for PR: https://www.youtube.com/watch?v=KSnNDpX-Vx8 People Buy People - Community Building - https://peoplebuypeople.podbean.com/e/laura-talks-to-michelle-goodall-about-community-building/ CommsHero - Why Online Community is all to play for for CommsHeroes - https://podcasts.apple.com/gb/podcast/s4-e9-why-online-community-is-all-to-play-for-for-comms-heroes/id1529317726?i=1000532431400 Reports and papers I've written / co-written: https://guild.co/blog/online-community-trends-2024/ [ungated] https://guild.co/blog/online-community-trends-2023/ [free to view] https://guild.co/blog/online-community-trends-2022/ [free to view] https://guild.co/blog/what-is-community-based-marketing/ What is Community Based Marketing (CBM) https://www.vuelio.com/uk/blog/seo-best-practice-guide-for-pr/ [free to download] https://guild.co/blog/community-based-marketing-strategy-guide/ [free to download - no sign up] https://guild.co/blog/messaging-in-the-workplace-report/ [free to download - no sign up] https://econsultancy.com/reports/social-media-advertising/ [paywall] https://econsultancy.com/reports/customer-journey-mapping-best-practice-guide/ [paywall] https://econsultancy.com/reports/social-media-strategy-best-practice-guide/ [paywall] https://econsultancy.com/reports/social-media-platforms-overview/ [paywall] https://econsultancy.com/reports/social-media-strategy-best-practice-guide/ [paywall] https://econsultancy.com/reports/b2b-social-media-best-practice-guide/ [paywall] https://econsultancy.com/reports/social-media-platforms-trends-report/ [paywall] E-learning I've developed: https://www.michellegoodall.co.uk/courses-training https://econsultancy.com/online-fast-track-digital-marketing/ [paywall] https://econsultancy.com/fast-track-to-modern-marketing-online/ [paywall] Training, coaching and development topics: Community Strategy Community Led Growth Community Based Marketing Digital Marketing and Comms Strategy (plus all modular topics from Social, Search Marketing, Content Strategy, etc) Social media crisis and issues management and social media simulations/exercises Executive coaching - online reputation/social media and community presence for C-level professionals Social Selling