My name is Anita Veszeli and I’m the Global Head of Social Media and Advocacy at Ericsson. In this role, I have oversight of governance, social media security, social listening, social media accounts, employee advocacy (all employees, executives, Subject Matter Experts, Social Selling) and Influencer Marketing across the globe. This bird’s eye view enables me to create a social-first strategy which helps colleagues around the world to better reach, engage and build relationships with their customers, stakeholders. I believe in adopting a strategic approach to unleash the full potential of social media, where it’s integrated into each part of the organization, to become a so-called social business. Social Media has come to age and it’s more than just marketing today. It is or it should be a strategic business function. Without a proper function, governance and infrastructure, companies can’t scale Social Media efforts, nor can they measure the full impact of it. I’m passionate about sharing my knowledge and learning from others. I always welcome opportunities to speak at events, partake in Twitter Chats, Social Audio, etc.

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I’m an advocate of work from anywhere, love to travel and have visited around 50 countries for both work and pleasure. I especially enjoy travelling independently, so I can learn more about the local culture and meet people from diverse backgrounds. I’m also a fitness fanatic, with an addiction to surfing which kicked in during a trip to Hawaii.

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