I believe business transformation can only happen when purpose is at the core of every touchpoint. A creative realist, tenacious in discovering actionable insights and getting brands and businesses to stick by their guns. I’ve experience across categories, disciplines and sectors helping senior players define and deliver holistic integrated strategies, create new propositions, nurture partnerships, translate business data and think differently.

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I can unicycle and I can juggle, but I can’t crack the combo!

GB

Partnering the Lambeth stop smoking service while at Onedeepbreath and helping them achieve their stringent Public Health stop smoking targets for the first time ever in 2011 with our integrated community campaign and activation “Meet Will Power”. 1990 verified annual quits, all community led.