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Ian‘s professional bio / interests
Your brand is your competitive advantage. And I help SME businesses build stronger brands and create emotive messages that communicate their value and build trust. Bringing businesses & people together through the power of creativity to forge relationships and deliver commercial success. Creativity in strategy, creativity in messaging, creativity in communications. Because it's the interactions people have with businesses at each and every touchpoint that form their brand experience and build their brand perception. We need to tell stories people can see themselves in, stories delivered with authenticity that clearly communicate a value proposition, and do so in the channels where our audience are living. When we do this, we achieve business goals. Marketing needs to make connections, build recognition and change hearts and minds. I work with people & brands who want to make great work that's effective. People & brands who genuinely care about what they do and who recognise the value and expertise others can add. And it’s important to me that everyone enjoys those relationships. You can visit https://www.foundry12.co.uk Or call me on 07717 321605. Because it's all about building good, strong relationships isn't it. Expertise: Brand identity & brand development Strategic planning Creative & campaign development Marketing communications planning & execution Copywriting / Content Integrated communications: - press, email, direct mail, digital, PPC, social, film & video, OOH, radio, POS, in-store, promotional, experiential, product literature
I’d like help with…
Working with brands that do actually take brand seriously and understand it's value. And are looking to balance both short-term activation with long-term brand building to deliver sustained growth and improve their bottom line.
An interesting, or unusual fact(s) about me…
Whilst not being able to prove it, I'm convinced I created the forerunner that led to all the 'dine for £10' deals / campaigns typified by M&S!
I live in
A career highlight
Leading the nationally co-ordinated dealer launch for the Audi A5 in 2007. All dealer marketing integrated communications, internal comms and event activity.
https://www.foundry12.co.uk https://www.linkedin.com/in/ian-bamford/ https://www.linkedin.com/company/foundry12/ https://twitter.com/iancbamford https://twitter.com/WeAreFoundry12 https://www.facebook.com/Foundry12/
21 October, 2021