Originally trained in design, most of my working life has been in marketing and advertising. My passion is branding and brand development. As a psychologist and semiotician I'm focused on emotional connection with brands and identifying opportunities. A fellow of the Chartered Institute of Marketing, member of the IoD and British Psychological Society. As well as consulting, I'm a coach and trainer, and visiting lecturer.

Meeting interesting people to spark ideas.

I'm a fan of old time American music and an accomplished 5-string banjo player

GB

Being instrumental in the formation and launch of an international network of independent marketing and advertising agencies.