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Global Director, Transformation Consulting, ControlVexposed
Athar‘s professional bio / interests
CIM qualified, broad experience and big believer of media effectiveness. TV, radio, press, with lots of digital, specialising in programmatic. Ex-media auditor and have seen too much money wasted in our industry. Want to learn more about marketer challenges. Always here to help you understand programmatic - there are no trivial questions in programmatic! Latest publication: https://controlvexposed.com/12-essential-elements-to-ensure-you-get-the-most-out-of-programmatic-in-2022/
I’d like help with…
Always keen to understand what keeps marketers up at night
An interesting, or unusual fact(s) about me…
I am studying counselling and therapy and it's amazing how valuable (and needed) it is in our industry! Curious mind always wandering - psychology, astronomy, physics, art, chess...
I live in
A career highlight
As a political refugee to the UK at age 11, I appreciate all the experiences in my career - the wins, losses, people and personal development.
03 March, 2022