I currently hold the position of UK President at Captify, a $100m well-established Adtech business. I'm responsible for the strategic direction, expansion, and growth of the UK business. I have been heavily focused on growth strategies, notably growing Captify’s US revenue by 279% YOY, before returning to Global HQ to run Captify's UK operations in 2019. Since returning and as a result of outstripping marketing expectations during the 2yr Covid period, we were able to sell the majority stake in Captify to SFW Capital Partners, a leading US-based private equity firm (July 2021). Prior to joining Captify, I was Head of UK Advertising Operations for the performance arm of GroupM, a founding member of a DCO company Struq, and before that network and brand side at GSK and BT.  Over the last 17yrs I've been fortunate to work across technology, operations, and revenue on two continents, which has given me a broad perspective on what it takes to drive real-world results for global clients.

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