I am primarily responsible for the IABM Business Intelligence Unit (BIU), producing market research on the media technology sector. I am also responsible for other activities such as knowledge management, producing content at industry events, and analyzing membership engagement data. I love telling stories with data and discovering new perspectives. My background is in business, economics, and data analytics.

Discussing trends in media tech, providing market research and knowledge products in membership organizations, analyzing membership engagement data, and producing events for members.

I have lived and worked in three countries while evolving in the same role.

ES

Graduating with a part-time MSc in Data Analytics while working full-time.