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Michael Storey
Michael Storey
Inside Out Advisor, creative consultant, mentor, coach, advisory board member, public speaker, experienced creative, branding and copy head
Michael‘s professional bio / interests
I’m an experienced creative, branding and copy head (specialising in team building, brand crystallisation, copywriting and creative problem-solving.) Over the past 25 years, I've delivered creative solutions across a variety of roles and sectors (in-house and agency-side). Most recently, I spent 11 years as Head of Creative & Branding for the Ocado Retail family of brands, building a 45-strong, multi-site creative department and helping Ocado to transform from a regional challenger brand to the UK’s 13th strongest – and 3rd fastest-growing – brand. I now work as a creative consultant, using my knowledge to help other creative teams to grow, evolve and scale. I'm also an Advisory Board Member for two SMEs, and I offer coaching, mentoring and advice for creative in-house leaders. Drop me a line if you think I can help.
I’d like help with…
I have 25 years experience in the industry, with 16+ years with the madness and magic of in-house, and am always happy to support and problem solve with anyone in this group.
An interesting, or unusual fact(s) about me…
I performed in the School Proms. Trombone if you must know. I was a serious Goth in my younger days (is there any other kind!?)
I live in
A career highlight
Being asked to write company values. Twice. Being trusted to crystallise the DNA of the organisation you work for is an honour and a privilege.
Joined Guild
29 June, 2022