I am the CEO of Loud House and I create commercial ecosystems in the world of sports and sports technology. Combined with a background in sports marketing and commercial rights consultancy I help major sports organisations, their sponsors and investors boost revenues and returns by increasing fan engagement and identifying and developing interconnected revenue streams. I have 20 years of experience building and working with advertising agencies in New York, London and Sydney, and international sports rights owners based in Europe and the United States. Working with clients from FMCG, electronics, financial services, retail, sports organisations and healthcare brands, I specialise in volatile, unstable, complex and ambiguous (VUCA) environments where adaptive, continuous learning solutions are crucial to success. Often these integrate behavioural science, marketing and Artificial Intelligence.

Introductions to sports rights holders and funds interested in investing in sports rights and sports technology. .

I used to play rugby at a reasonable level, I now spend my weekends wading through the long grass looking for my golf ball.

GB

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