I joined The Drum in early 2021 as head of digital publishing. My role is split between overseeing the management of three membership products and delivering a seamless digital experience for our global digital advertising clients and readers alike. A core focus in 2022 has been to set up a brand-new audience growth team, responsible for increasing readership and retention, especially in the US, a key growth territory for The Drum. Previous to joining The Drum, I worked at media publisher MBI for five years as digital publisher across a variety of titles and helped set up a suite of new information products. Before that I worked at Wilmington Plc, where I looked after two titles focused on institutional investors and headed the content teams at their film and television business titles.

Personalisation techniques, subscription strategies, (membership) product innovation and new audience growth methods

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GB

Mentoring people and seeing them go on to become successful media professionals