B2B Marketing Executive with over 15 years of experience in digital marketing strategy design & execution, and change management.

Sharing best oractices and experience on digital marketing tactics, demand generation processes, sales and marketing alignment, change management.

I'm a Chemist by academic background who moved to the UK in 1998 to find a job. I actually uncovered that working in a lab was NOT what I wanted to do for the rest of my life. I studied the CIM postgraduate diploma then moved to marketing roles and very soon after spearheaded digital marketing with a strong focus on demand generation. This is what I have been up to for 20 years now 😊

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Enabling 1st job employees not trained to marketing or digital excel and become SMEs in these fields.