Oussama Barkia is IBM Consulting's Marketing Leader for Europe, Middle East, and Africa, from where he helps position IBM’s consulting and integration capabilities for enterprise clients supporting their digital transformation journey. A Senior Marketing & Corporate Communication professional with an extensive experience in developing and implementing marketing, ABM, media, advertising, public relations, events management strategies and innovative initiatives in the technology sector mainly around Digital Transformation of the different lines of business: Marketing, HR, Finance and Supply Chain. Passionate about his work at the intersection of Strategy, Technology and Creativity, he is a true brand ambassador committed to his company and his clients’ success. Oussama holds a master’s degree in business studies with major in Marketing from IHEC Carthage. An active player in Civil society and youth empowerment initiatives, Oussama is also volunteering in the Industry Advisory Committee of the Higher Colleges of Technology (HCT) in the UAE. He enjoys boating, traveling and team sports, Oussama is a proud father of twins and lives in London with his little family.

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