Bobby Bergeron “To drive innovation, lower price, and elevate service, we must continually strive to develop new strategies and new processes and challenge our industry vendors and partners to break down old industry paradigms.” Bobby is constantly motivated to create something unique, forward-thinking, and original; while at the same time, remaining grounded in the realities of the current situation. His creative approach combined with his attention to detail and keen observation skills serve as assets as he guides the Tradeshow Logic account management team to execute both strategically and flawlessly earning the confidence of clients, partners, and colleagues. Bobby is passionate about the exhibitor experience and has served as long-standing member of the Exhibitor Advocacy Group helping to promote transparent and reputable business practices, consistent standards, and new business models. With more than 38 years of industry experience, Bobby has a deep background in both general contracting and exhibition management. His experience makes him uniquely qualified to see and determine the gaps that exist in vendor contracts, show spend, and exhibitor relations. Industry Experience: • Tradeshow Logic - VP Strategic Account Management • American Society of Plastic Surgeons - Assistant Exhibit Manager • Expo Emphasis, LLC – President/Owner • Andrews-Bartlett Exposition Services - Account executive

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The time and effort dedicated to the re-directing and re-shaping of the exhibitor pricing and service for NAB and CONEXPO/Con-AGG