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Vicki Smith
Vicki Smith
Commercial Operations Director, Bath Attractions Ltd
Vicki‘s professional bio / interests
My passion is to help busy business owners to really understand and unleash their commercial potential by identifying a clear vision for the organisation; developing strategic plans for customer acquisition, retention and creative communication campaigns leading them towards their long-term goal. I have been a Senior Marketing Director for over 20 years working with many brands across the visitor attraction and events industry. Most recently I have developed, and now oversee, a world-first visitor attraction in the centre of Bath. I dedicate my skills and experience to support smaller organisations realise their commercial potential.
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A career highlight
I created and oversaw the creation and development of a multi-award winning visitor attraction from scratch in the midst of a global pandemic!
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Joined Guild
02 December, 2022