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Managing Director, Decode Marketing Ltd
Phil‘s professional bio / interests
25 years client-side (Unilever, Diageo, T-Mobile), 10 years behavioural science (Decode). Author of 'Decoded. The Science Behind Why We Buy'. Fellow of The Marketing Society.
I’d like help with…
Not yet provided
An interesting, or unusual fact(s) about me…
I once ate Princess Diana's dessert.
I live in
A career highlight
Being awarded 'Most provocative and inspiring' agency for our behavioural science work with Unilever Foods.
https://www.linkedin.com/in/phil-barden-a20b903/ @philbarden www.decoded-book.com
04 January, 2023