ALEX CHISHOLM brings a lifelong passion for theatre and 30 years of experience in television, product development, and digital media with a diverse range of organisations, including MIT, NBC Universal, and iHeart, to his work. Before starting AmpTheatre, an audience development, precision marketing, and digital transformation consultancy for UK theatres, he was the Digital Transformation Director for Pret A Manger.

Building bridges between commercial digital marketing and technology professionals and their counterparts in the publicly-funded theatre sector. Hoping to help build capabilities in a sector that is struggling to become fit for the future.

I once played a Winged Monkey in THE WIZARD OF OZ and got to fly around alot.

GB

Earning a patent for a multi-sided digital media player our team developed at NBC News.