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Mike Goldsmith
Mike Goldsmith
Head of Events, Sift Media
Mike‘s professional bio / interests
I am an experienced senior content and product director with a proven track record of delivering commercially successful products for a range of brands throughout the publishing and media industries. My career highlights show winning experience in content development, SEO and outreach strategy, website launch and securing new business. I am currently enjoying migrating my skills in audience development, talent management, project rollout, commercial pitching and team building to the events industry. Quality content has a key role in the success of any project no matter what the channel, sitting naturally alongside experience, community and functionality. Quality content can transcend poor delivery, hold an audience and win a deal. It can be outreach, acquisition and retention all in one. It is inextricably linked to both profitability and audience engagement. You remember your first comic, an inspiring speaker, a beautiful song, an impressive byline. This is why I believe my skills have a natural home in events. Current event portfolio: • Accounting Excellence Awards: • AccountingWEB Live Expo: • AccountingWEB Live Digital Events:
I’d like help with…
Making content and experience AMAZING in the events space for both attendees and exhibitors - ie. soaking up my likeminded peers' brains and ambitions!
An interesting, or unusual fact(s) about me…
I'm a qualified 16mm projectionist and have interviewed both Michael Owen and Aphex Twin. Both weren't great.
I live in
A career highlight
• Nominated for BSME Editor of the Year (Specialist) • Copy sales of 350k+ in my first editorship plus 28 internal licences • Being published for the first time in the NME (for anyone who remembers that being a thing…)
Joined Guild
25 February, 2019