𝗚𝗹𝗼𝗯𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿 𝘄𝗶𝘁𝗵 𝗮 𝗣𝗿𝗼𝘃𝗲𝗻 𝗧𝗿𝗮𝗰𝗸 𝗥𝗲𝗰𝗼𝗿𝗱 𝗶𝗻 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 ★ Start-Ups ★ Entrepreneurship ★ Marketing Strategy ★ Innovation ★ Sales & Marketing Leader ★ P&L Management ‣ 20+ years of experience in sales, marketing, new product development, innovation, e-commerce and digital marketing. ‣ Proven track record of delivering international growth at multinational companies. ‣ Expertise in P&L management, marketing strategy, and performance marketing and passionate about driving results and helping businesses grow. ‣ Transformed Optimise Media into an award-winning business with global recognition as one of the top performance marketing networks. ‣ Turned around a not-for-profit's commercial strategy, exceeded £50m sales target despite global pandemic and oversaw an award-winning marketing campaign. ‣ Best described as possessing a 'Swiss Army Knife' skill set with an entrepreneurial mindset. Evidenced by latterly launching own AI-powered Content & Growth Marketing Consultancy. ‣ Amateur cyclist and palmarès include most Belgian classics and iconic events like Amstel Gold, L’etape du Tour, the Gran Fondo Mont Ventoux, and the Club des Cinglés du Mont Ventoux. 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗺𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗿𝗼𝘄.

𝗚𝗿𝗼𝘄 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 ★ Growth Marketing ★ Content Marketing ★ Business Consultancy ★ Fractional CMO I'm a strategic content & growth marketing consultant who helps startups and businesses grow, engage, and retain their target audiences by using AI to automate tasks, improve quality, personalize content, and target your audience more effectively. This can save you time, improve results, and grow your business. Here are some of my key achievements: ‣ Secured Pre-Seed investment for AI Fashion Tech start-up Delvify in Hong Kong by translating the latest AI-powered computer vision tech into a coherent GTM strategy. Led the start-up to product/market fit. ‣ Led the launch of a Skills & Learning platform at a FTSE250 company, pioneering go-to-market plans, pricing strategy, and business development for new B2B clients. ‣ Designed and executed a content marketing strategy for Stacuity, an IoT mobile telco start-up, which increased brand awareness, established thought leadership and created demand for their products. ‣ Providing strategic support to a pre-seed Dutch start-up that is using AI to revolutionize retail media and empower advertisers. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄𝘁𝗵 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 𝘄𝗵𝗼 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗴𝗿𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗜'𝗱 𝗯𝗲 𝗵𝗮𝗽𝗽𝘆 𝘁𝗼 𝗰𝗵𝗮𝘁.

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Recognised as one of the Top 50 Industry Players in Performance Marketing in 2018 - PerformanceIN