Awareness days and holidays can offer community managers and social media managers a useful framework for campaign and content planning.
Some are more serious and formal than others, but these dates can be useful for helping to spark conversations within your communities. Community hosts can encourage member engagement through sharing stories and offering advice or peer support.
There are 100s of community awareness days and months throughout the year for some excellent causes. We've focused on those relevant to business and the workplace, health and wellbeing, and diversity and inclusion.
We explore them in more detail below but here's a quick list of 2022 awareness days.
January 17 2022 - Blue Monday (Global)
January 24 2022 - Community Manager Appreciation Day (Global)
February 2022 – National LGBT+ History Month (UK only)
February 2022 - African American History Month (US)
February 7-13 2022 – National Apprenticeship Week (UK only)
February 8 2022 – Safer Internet Day (Global)
March 4 2022 - Employee Appreciation Day (Global)
March 8 2022 – International Women’s Day (Global)
March 18 2022 - World Sleep Day (Global)
March 21-27 2022 - Neurodiversity Celebration Week (UK only)
April 2 2022– World Autism Awareness Day (Global)
April 7 2022 – World Health Day (Global)
April 22 2022– Earth Day (Global)
May 2022 – Local and Community History month (UK only)
May 5 2022 - World Password Day (Global)
June 5 2022– World Environment Day (Global)
June 16 2022– National Freelancers Day (UK only)
July 17 2022 - World Emoji Day (Global)
August 10 2022 - International Update Your Bio Day (Global)
September 19-25 2022 - International Week of Happiness at Work (Global)
September 26 2022 - European Day of Languages (Europe only)
October 2022 – Black History Month (UK only)
October 2022 – Global Diversity Awareness Month (Global)
October 7 2022 - World Smile Day (Global)
October 10 2022 – World Mental Health Day (Global)
November 2 2022– National Stress Awareness Day (UK only)
November 14-20 2022 – Global Entrepreneurship Week (Global)
November 25 2022 - Black Friday (Global)
November 28 2022 - Cyber Monday (Global)
November 29 2022 - Giving Tuesday #GivingTuesday (Global)
December 3 2022 – International Day of People with Disability (Global)
17 January - Blue Monday (Global)
First established in 2005, Blue Monday, which falls on the third Monday of each January, is said to be the most depressing day of the year. The theory is that the winter weather, short daylight hours, and average number of days since last pay day all contribute to a feeling of negativity.
However, it’s not all bad news. Those in the travel industry will be pleased to hear that it’s a day that many choose to book holidays. It's also an opportunity for light-hearted content to raise people’s spirits. In a professional community you could focus on positive topics like taking time to plan professional development or celebrating your community members.
24 January – Community Manager Appreciation Day (Global)
Community Manager Appreciation Day occurs on the fourth Monday of each January, to recognise and celebrate the efforts of community managers around the globe. It’s a day where people traditionally take to social media platforms to give thanks to their online community managers.
February – National LGBT+ History Month (UK only)
National LGBT+ History Month occurs every February in the UK, and it exists to promote equality and inclusion. It's an opportunity to increase the visibility of lesbian, gay, bisexual and transgender people, and their lives, history and experiences. The initiative aims to advance education on matters affecting the LGBT+ community, and to help make institutions and workplaces safer for all.
February - African American History Month (US)
African American History Month is an annual observation across the US. Many businesses and organisations are encouraging positive changes all year round, but this month can also provide a focus on highlighting economic injustices, projects for investment and to share the real-life experiences of Black community members or employees. See October for UK's Black History Month.
7-13 February – National Apprenticeship Week (UK only)
2022 marks the 15th annual National Apprenticeship week in the UK, set up to highlight the exceptional work of employees and apprentices. It’s an opportunity to highlight the positive impact of apprenticeship schemes for apprentices, employers and the wider economy.
8 February – Safer Internet Day (Global)
Safer Internet Day uses the strapline ‘Together for a better internet’. Its aim is to promote safer and more responsible use of online technology and mobile phones, particularly among children and young people.
4 March - Employee Appreciation Day (Global)
Taking place on the first Friday of every March, Employee Appreciation Day is a relatively new date in the diary. It's an opportunity for companies to thank their staff for their hard work and effort throughout the year. Businesses celebrate in different ways, from encouraging colleagues to leave early, to arranging events or showing recognition in other ways.
8 March – International Women’s Day (Global)
Taking place on 8 March every year, International Women’s Day first began over a century ago. It celebrates the social, economic, cultural, and political achievements of women, whilst working to accelerate gender equality. The global theme for the 2022 International Women’s Day is #BreakTheBias. See what words of wisdom three Guild members hoped to pass on to young women at the start of their careers.
18 March - World Sleep Day (Global)
Held on the Friday before spring Equinox each year, World Sleep Day is designed to call for action on important sleep related issues. This includes the effects of medicines, education, social aspects and driving. Introduced by the World Sleep Society, its mission is to lessen the burden of sleep problems on society through better prevention and management of sleep disorders. In a professional context you could look at the impact of broken sleep and the importance of work-life balance, reducing stress, screen breaks and working hours.
21-27 March - Neurodiversity Celebration Week (UK only)
Almost 15% of students in the United Kingdom have a learning difference. Neurodiversity Celebration Week was founded by Siena Castellon, a teenager with ADHD, dyslexia, and dyspraxia. It focuses on schools and colleges but as Siena says "The struggling SEN students of today will become the entrepreneurs and revolutionaries of tomorrow" so your business or professional community might also want to mark this week with awareness activity.
2 April – World Autism Awareness Day (Global)
2022 marks the 15th World Autism Awareness Day, an initiative created to increase awareness of autism and deliver information on the importance of an early diagnosis. Autism-friendly events take place to increase understanding and acceptance on 2 April and throughout the month.
Every year, World Autism Day has a different theme. 2022 is 'Inclusion in the Workplace: Challenges and Opportunities in a Post-Pandemic World'.
7 April – World Health Day (Global)
World Health Day is an international event to draw attention to a specific health topic of concern to people around the world.
The topic of the 2022 World Health day has not yet been confirmed, but the day occurs on 7 April each year to mark the anniversary of the founding of WHO in 1948. Previous themes have included universal health coverage, active ageing, high blood pressure and depression.
22 April – Earth Day (Global)
Earth Day, organised by Earthday.org, is an annual event held to encourage mass environmental protection. The first Earth Day took place in 1970 in the US, and it now has the support of 193 countries globally. It's observed by more than one billion people worldwide with a wide range of events - see the Take Action for ideas for your organisation or community.
May – Local and Community History month (UK only)
The purpose of Local and Community History Month is to raise awareness of local history and promote its importance within the local community, encouraging participation from everyone. Throughout May, activities are planned across the country, such as trips, library exhibitions, and local lectures.
5 May - World Password Day (Global)
World Password Day was first established by Intel in 2013, and falls on the first Thursday of May each year to address the critical need for complex passwords. It highlights the importance of good practice and strong authentication for keeping personal information safe, and preventing cybercrime. Community managers could use it to prompt members to consider their password security.
5 June – World Environment Day (Global)
An annual event since 1974, World Environment Day began as a way to engage governments, businesses, and citizens to address pressing environmental issues. World Environment Day has a different theme and a different host nation each year. In 2022 it will be hosted by Sweden, with the theme 'Only One Earth', calling for transformative changes to enable cleaner, greener and more sustainable living.
16 June – National Freelancers Day (UK only)
National Freelancers Day was set up by the IPSE, the organisation supporting the UK’s self-employed and freelance community. It celebrates all things freelance and typically features influential speakers, interactive workshops and opportunities for the freelance and self-employed community to connect.
17 July - World Emoji Day (Global)
Whether you love or hate emojis in professional communications there's no doubt they're becoming more common in the workplace. World Emoji Day can be a fun way to start a serious conversation about new ways to communicate - take a look at the day's organiser Emojipedia for more details on the meaning and accessibility of emojis.
10 August - International Update Your Bio Day (Global)
Dr. Jason Jones of Stony Brook University is behind this "new, fun, made-up virtual holiday celebrating introspection and self-presentation". But there's a serious message behind the silliness - your online bio on every platform is part of you personally expressed identity and can show trends in disclosure, inclusivity and social concerns. At Guild, we encourage members to spend time on their Guild profile for improved networking and community experience. As far as we're concerned, every day could be an 'update your bio day'.
19 September - 25 September - International Week of Happiness at Work (Global)
International Week of Happiness at Work invites businesses to examine and celebrate workplace satisfaction. Ideas include team bonding events, inviting expert speakers, or creating a new workplace manifesto. This is an ideal opportunity to celebrate and share your values and what your business does well - as well as ask your community for ideas and inspiration.
26 September - European Day of Languages (Europe only)
The European Day of Languages is an annual event created by the Council of Europe. Millions of people take part in activities to celebrate linguistic diversity. It's a good opportunity to highlight the lingusitic and cultural richness of your community.
October – Black History Month (UK only)
Black History Month is an annual observation across the UK. It was first celebrated in 1987 and has evolved significantly since then. The Building Inclusive Cultures community on Guild have shared resources and learnings to improve racial equity in the workplace,
October – Global Diversity Awareness Month (Global)
Global Diversity Awareness Month takes place every October to recognise multicultural traditions, and to celebrate how different ethnicities, cultures, heritages and experiences contribute to more dynamic, innovative, richer and efficient workplaces.
7 October - World Smile Day (Global)
World Smile Day takes place on the first Friday of each October. It was born from the idea that everybody should devote one day each year to acts of kindness throughout the world, regardless of politics, geography and religion. The first World Smile Day was held in 1999 in Worcester, Massachusetts, and today is celebrated in numerous countries around the world.
10 October – World Mental Health Day (Global)
World Mental Health Day is organised by the WHO. It is celebrated around the world to raise awareness of mental health issues and to mobilise efforts in support of mental health. The day highlights work being done on mental health issues, as well as the progress needed to make mental health care a reality for people worldwide.
2 November – National Stress Awareness Day (UK only)
On the first Wednesday of November, National Stress Awareness Day is celebrated in the UK as a way of highlighting the importance of managing stress in our daily lives. It aims to raise awareness of stress and its impact. It also aims to reduce stigma and promote wellbeing and stress reduction for individuals.
14-20 November – Global Entrepreneurship Week (Global)
Celebrated in November each year, this is a celebration of enterprise and entrepreneurial people. Global Entrepreneurship Week is described as a “worldwide movement of entrepreneurial people, with millions unleashing their enterprising talents and turning their ideas into reality.” Check out some of entrepreneurial communities on Guild that you can apply to join.
25 November - Black Friday (Global)
Black Friday falls on the Friday after Thanksgiving in the US and it is the busiest shopping day of the year. In more recent years, Black Friday is celebrated as a shopping holiday event in other countries around the world, with many retailers offering highly promoted sales on, or around, this day.
28 November - Cyber Monday (Global)
Cyber Monday is the Monday following Thanksgiving and Black Friday, and is the online equivalent of Black Friday, recognising the amount of e-commerce transactions that typically occur on this day. It was created by retailers to encourage consumers to shop online.
29 November - Giving Tuesday #GivingTuesday (Global)
Giving Tuesday is a global day of giving. In 2022 it will take place on November 29th. Individuals, organisations and businesses can support charities and the initiative with donations, time, or action. It's a great time to explore ways of giving back in your community. At Guild we’re delighted to be taking part in #GivingTuesday for a third year and will continue to support this important global movement.
3 December – International Day of People with Disability (Global)
The International Day of People with Disability (IDPWD) is celebrated around the world on 3 December each year. This UN-sanctioned day was introduced to celebrate and value the diversity of our global community and to understand and learn from the experiences of people with living with a disability
Six ways to use awareness days to create content and engage your community
- Create a poll or survey
- Ask your community to share their experiences or plans to mark a particular day
- Share your own experiences or story if the day is relevant to you
- Plan ahead and invite your community or organisation to share their experiences and insights in a piece of content
- Hold a webinar, AMA or lunch and learn with an expert or guest speakers
- Take part in an activity or donate to the cause behind the day - tell your community why it's important to you
Awareness days and holiday calendars
Alongside these widely recognised awareness days, why not look for some events and diary dates celebrated within your specific industry?
Here are some additional resources to explore:
Examples of awareness day content on the Guild blog
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