Professionals in all sectors get value from online communities. But what they need from a community varies considerably.

Experienced professionals are often pushed for time - they may want to be part of efficient, authoritative conversations. On the other hand, people just starting their career need accessible, approachable content and want to spend time building relationships with mentors and peers.

How can you effectively engage both types of member?

This is one of the topics covered in our most recent Community Conversation, between Faith Nacional-Rahi, Success Manager, The Health Sciences Academy, and Blaise Grimes-Viort, Guild Community Collective host and founder of community consultancy Is The Answer.

The Health Sciences Academy (THSA) is the world’s largest 100% science-based, nutrition-focused online educational institution. It launched in 2012 and has trained over hundreds of thousands of health and wellness professionals, from career switchers to level 7 certification.

Faith and Blaise discussed:

  • why privacy and meaningful connection and conversation are harder to achieve in mainstream social media
  • how creating additional communities for professionals helps The Health Sciences Academy increase global visibility and reach
  • how online community can enrich learning and support learning outcomes for students
  • the power of simple engagement techniques like quizzes and polls
  • the benefits of running a range of exclusive communities to cater for different audience needs
  • strategies to boost recruitment and retention through engagement and feedback
  • how a dedicated online community builds loyalty and advocacy
  • how subject matter experts can learn to become effective community managers
  • the role of mentorship in communities, allowing experts and stakeholders to build visibility through sharing knowledge and experience
  • how clear guidelines and procedures can encourage engagement and effective conversations

See the full recording here:

Further resources

Read The Health Sciences Academy (THSA) case study

Join the THSA Community

Join Nutrition Professionals Worldwide

Read about hosting an alumni group on Guild

Get 30+ tips for creating engagement in your online community

Check out our Community Strategy and Community Management resources hub

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