Ungated Marketing is a podcast that offers innovative marketing professionals the chance to pick up practical, tactical knowledge from peers in the industry.
Past guests have included James Gregson, Creative Director at LEGO, Phil Gamache, Director of Growth Marketing at WordPress, and Rand Fishkin, co-founder of SparkToro.
Guild's Chief Marketing Officer Michelle Goodall joined Landbot VP of Marketing Fernando Amaral to share her expertise on Community-Led Growth with the Ungated Marketing community.
Michelle has over twenty years of experience in planning, building and managing online communities. That much experience won't fit in to a 40-minute podcast, but Fernando and Michelle’s conversation makes a great starting point for your community strategy research.
The Community-Led Growth episode covers:
The basics of online communities – the who, what and why of professional communities
The role of community within the marketing funnel – customer relationships and prospects, developing loyalty and advocacy, and collaborating with your community to produce content they’ll love
Community platforms and spaces – the alternatives to algorithm-led, ad-funded platforms, including forums, messaging apps, blog networks, virtual worlds and dedicated online community platforms.
The dangers of algorithms and how to develop the right attitude to community engagement
Landbot editorial manager Barbora Jassova produced a fantastic summary of the episode – read the summary or listen to the full audio here
You can also listen to the episode below:
Clips from the Community-Led Growth podcast
Michelle and Fernando discuss how community isn't just about engagement
And the value of smaller, focused audiences
Learn more from Michelle Goodall and other leading community experts at Guild Community Summit
Michelle Goodall was part of a stellar line up of global speakers and community strategists, specialists and leaders, including Venessa Paech, Marjorie Anderson, Rosie Sherry, Zoe Scaman, Ashley Friedlein, Blaise Grimes-Viort, Stephen Pobjoy and Mike Joslin at the first ever in-person Guild Community Summit in May 2022.
100+ community professionals were able to be part of the unique live experience. However, you can catch up with some of the content and find out how to access videos and presentations in this round-up of Insights for community builders and community managers from the Guild Community Summit
More Community Strategy resources on Guild
Best practice guide: How to combine Events with Community
A free community for Community Managers and Social Media professionals
Interested in learning more about community strategy from your peers and from online community experts? Guild Community Collective is a fast-growing resource for community and social media managers, community builders and strategists to collaborate on everything to do with online community and social media.
If you're interested in sharing best practice, ideas, inspiration, interesting content and resources, or would like feedback from the group on ideas and initiatives, join Guild Community Collective free today.