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6 posts tagged
marketing
4. The business case for community-based marketing
The business case and ROI from investing in community-based marketing (CBM)…
3. The 10 success factors for community-based marketing (CBM)
10 success factors in order to get the most out of community-based marketing (CBM) in B2B…
2. Where community-based marketing fits in the marketing funnel
In the second of our series of posts on community-based marketing (CBM) we explore where it fits in the sales and marketing funnel, and how to introduce it.…
1. What is community-based marketing (CBM)?
In the first of our series of articles on community-based marketing (CBM), we explain what it is, and why it's so important for B2B marketers.…
Case Study: B2B Marketing hosts peer support community of CMOs on Guild
B2B Marketing hosts peer support community of CMOs on Guild, a private, more premium invite-only environment for the senior marketing community.…