Community-led Growth, Community-led Marketing, Community-based Marketing… Whatever you call it, there is excitement around how online communities can be used in B2B marketing to drive demand and deliver leads to power growth. The tech/SaaS world may be the early adopters in this fast-emerging discipline but other sectors are doing
The PRmoment Podcast interviews “the leading lights of UK PR”, focusing on management, strategy, reputation and careers in the PR industry. Past PRmoment guests have included Lara Gould on journalism and PR, Jo-ann Robertson on building a diverse PR agency, and Sarah Waddington on social mobility in the PR industry.
Ungated Marketing is a podcast that offers innovative marketing professionals the chance to pick up practical, tactical knowledge from peers in the industry. Past guests have included James Gregson, Creative Director at LEGO, Phil Gamache, Director of Growth Marketing at WordPress, and Rand Fishkin, co-founder of SparkToro. Guild's Chief Marketing