The business case and ROI from investing in community-based marketing (CBM)…
6 posts tagged
marketing
3. The 10 success factors for community-based marketing (CBM)
10 success factors in order to get the most out of community-based marketing (CBM) in B2B…
2. Where community-based marketing fits in the marketing funnel
In the second of our series of posts on community-based marketing (CBM) we explore where it fits in the sales and marketing funnel, and how to introduce it.…
1. What is community-based marketing (CBM)?
In the first of our series of articles on community-based marketing (CBM), we explain what it is, and why it's so important for B2B marketers.…
What are the different types of virtual events and virtual event business models?
There are broadly 5 professional virtual event types, 4 business models and 3 pillars to consider when creating a virtual event.…
Case Study: B2B Marketing hosts peer support community of CMOs on Guild
B2B Marketing hosts peer support community of CMOs on Guild, a private, more premium invite-only environment for the senior marketing community.…