Marketing Leaders Circle provides those working in marketing roles in the global B2B media and entertainment industry with opportunities to network, learn, and create change. Their virtual Bring it On Summit offers best practice content, debate, and interactive sessions. Speakers included Curve CEO Lizzie Shupak on why marketers need to…
8 posts tagged
marketing
Case study: CommsHero superpowers its community with Guild
We speak with CommsHero’s Asif Choudry about the importance of creating an event community and how Guild has helped in the lead up to #CommsHero Week 2021…
'This is Marketing' partners with Guild to help define and empower the marketing profession
‘This is Marketing’ has partnered with Guild to help define and empower the marketing profession. Find out how to get involved and complete the survey.…
4. The business case for community-based marketing
The business case and ROI from investing in community-based marketing (CBM)…
3. The 10 success factors for community-based marketing (CBM)
10 success factors in order to get the most out of community-based marketing (CBM) in B2B…
2. Where community-based marketing fits in the marketing funnel
In the second of our series of posts on community-based marketing (CBM) we explore where it fits in the sales and marketing funnel, and how to introduce it.…
