Feedback from customers, members, colleagues and partners is crucial if you want to make things better - whether you’re working on a product, service, a process, an entire company or an online community.

When you respond and act on constructive feedback, people feel like their voice really does matter to you. They’ll trust you more, and rightly so because you’ve demonstrated you care about their needs.

But before you can act on feedback, you’ve got to collect it.

Guild can be a critical part of your feedback ‘tech stack’ to help you improve customer experience - in fact many businesses are using Guild for customer and advisory communities to engage customers and stakeholders, create loyalty through deep relationships and to collect feedback.

But Guild can also integrate with plenty of tools and apps to make collecting feedback easier.

So here’s a list of polling, feedback and survey tools that’s as comprehensive as possible. The better known and most recommended tools are at the top of the list, but otherwise these are in no particular order.

If you’d like to recommend a survey platform or app or think  we’ve missed something out, do let us know by messaging us on Guild or contacting us here.

Google Forms
Free for personal use, with multiple question options, snazzy themes and custom colours, responsive design, section jumps. If you’re a fan of Google products and collaboration via Docs, Sheets and Slides everything is connected for you. The limit on data is the same as Google sheets, which is 2 million cells of data.

Your respondents don’t need a Google account to respond to a Forms survey unless you choose to make them log in. You can also turn your Form into a Quiz with grading.

Cost: free for personal use or as part of the Google Workspace, from £4.60/user/month

Most of us have probably filled in a Surveymonkey questionnaire at some point. Its freemium business model makes it popular with individuals and small businesses but the free service is limited to up to 10 questions and 40 responses.

Both business and personal plans are available and there’s plenty of guidance on best practice on surveys.

Cost: from £32/month for a personal plan

Typeform makes collecting and sharing feedback comfortable and conversational. Popular for its user-friendly designs and interface, but can get more expensive after the free plan, which doesn’t require a credit card to test out.

Lots of integrations including Notion,, Salesforce and Pipedrive on top of the option to extract your data (on free and paid plans but not on trials).

Cost: between 25 and 89 EUR / month and an annual discount is available.

Microsoft Forms
Invites you to create surveys, quizzes or polls and integrates with Microsoft 365 applications, naturally enough, so you can open and work with your data in Excel and share results with colleagues.

Cost: try it for free on the web version or subscribe to 365, starting from £3.80 /  user / month for an annual subscription.

A full-featured online form builder that says it has over 10 million users, 100+ integrations, and is aimed at more than “just” surveys and polls, with drag and drop design and 10,000+ form templates.

The free service allows you to test a number of the features with up to 5 forms and 100 submissions a month before you have to go for a paid version.

Cost: from £24/month (annual billing) for the lowest tier but the limited free version allows you to try most features

Fun and very visual polls, primarily designed for increasing live engagement during workshops, lessons, meetings and other events. A card-free trial version is available and the premium versions can be integrated with MS Teams.

Cost: from £8.99/month (annual contract)

Worth a look:

Tally Forms
We saw a lot of love from users for this forms and survey supplier from Belgium when researching this post. It says 99% of its features are available to all users for free, while the Pro version offers more collaboration tools, branding and storage. Integration through Zapier, Airtable and Notion.

Cost: $29/month for the Pro version which offers features like collaboration, custom branding and domains, and dynamic emails to respondents.

DronaHQ bills itself as a low-code platform for building "operational apps and internal tools", and allows you to create custom apps, admin panels and dashboards as well as surveys and feedback forms. It offers a free trial without a credit card and usage-based paid plans start at $100/month.

Cost: from $100 / month for the Starter plan, which offers 25,000 "tasks"

Positions itself firmly as a WordPress compatible form builder, allowing you to store responses in your WordPress database. However it also offers a standalone version and webhooks for hundreds of other services, including Google Sheets, Airtable, Zendesk, Mailchimp, PayPal.

Cost: from €89 / year for a single site, with 14 day trial available

Paperform's no-code editor allows you to customise colours, fonts, layouts and themes or pick from 600+ templates and an in-app editor. It offers conditional logic, rating fields, form-sharing, and multi-page guided mode aimed at helping you build engaging surveys and reduce survey fatigue.

Cost: Offers a 14-day trial and has month-by-month packages starting from $20 for the Essentials tier tailored to small businesses or individuals looking for on-brand surveys.

Launched in 1998, this is a multi-purpose form builder service with templates for registration forms, orders and surveys, offering an impressive 3,000+ integrations with other services and apps.

Cost: from $24.95 / month, with a 14 day no-card free trial available.

Aims to “make online data collection easy to create, simple to manage and enjoyable to take”. Plenty of templates and integrations including payment providers.

An interesting feature is the pay-as-you-go pricing where you can select features and limits and a tailored subscription price is generated as you go.

Cost: start for free and pay for individual features as you need them or €99/month for unlimited use, users and responses.

Dedicated survey and NPS software offering the option to collect responses by email, link, chat, website and app integrations. Lots of big name clients but offers a “free forever” tier for testing and start-ups, with 100 responses/month.

Cost: from $89/month

Wordpress and Notion survey and form Plugins

Suggested as a “lightweight and beginner-friendly” plugin for WordPress sites.

Cost: from $41/year for a single site licence

Gravity Forms
Another Wordpress forms builder specialist. Gravity Forms also has optional add-on integrations with Hubspot, Mailchimp, Zapier and others.

Cost: basic licence from £59/year

A plugin for Notion fans - “Create beautiful forms connected to your Notion pages”.  

In beta so not a huge amount of information available at the time of writing. A free version is available, and the only paid tier offers more fields, branding and support.

Cost: free or $5/month

Something a little different

Definitely one for the more technical and privacy minded amongst you. Blocksurvey aims to be a privacy-first survey platform using blockchain technology to protect data and remove tracking from the survey experience.

You’ll have to download the BlockSurvey UI so it’s possibly not as simple a solution as some of the others listed here.

Cost: from $96/year, but a free plan allows you to create up to three surveys and collect 300 responses with no time limit.

An alternative to cloud services, offers paid and open-source options to embed surveys, polls and quizzes in your application or website and use your own data storage.

Another one for your developers to take on rather than something you can implement on a Thursday before lunch.

Cost: JavaScript widget is free, further licences for exporting and analysing data from €199 for a perpetual licence.

And finally….One to watch
At the date of writing this, you can sign up for early access of this “accessible by default” forms app from Denmark . Offers “clean, on-brand forms for your business”. Nothing less than we’d expect from a technology business from Copenhagen!

Cost: TBA

Read more about how building a community on Guild can help you engage with your users/customers/members:

Community-based marketing (CBM) strategy guide

How businesses are using communities to engage customers

How do you provide a conversational interface to your business?

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