Guild is purpose-built for professional communities, making it the perfect platform for sharing knowledge and connecting with peers.


Comparing Guild and Circle

Circle describes itself as “the modern community platform for creators.” It offers a variety of different community types from coaching or product groups to newsletter or podcast communities. Arguably the standout feature of Circle is the ability to integrate it with your own website or with other online platforms you’re using, such as Teachable. The Circle web platform provides a white label experience, ideal for those who want to select their own branding.

However, while the Circle web platform is customisable, unfortunately, the app does not currently have the option of being white-labelled. Whereas Circle is a web platform that has only recently created an iOS app, Guild, on the other hand, was designed mobile-first with all the benefits of mobile and messaging and caters for both Android and iOS users. It offers companies a flexible platform which can be customised with your own branding and imagery. The simple, elegant layout offers a great user experience for your members, with no adverts, and access to advice and support.

Unlike Circle, Guild is free. There’s no upper limit on membership numbers, and analytics tools and discoverable profiles and groups are all included. Conversely, there is no free plan available on Circle, with costs starting at $39 for the Basic plan, ranging up to $199 for large businesses. Even the most expensive option has a limit on monthly users. While there is a free 14 day trial available with Circle, it’s difficult to really get a feel for a platform without your community using it.

Circle describes itself as “the modern community platform for creators.”


Both apps are responsible in their use of data. With Guild you can be confident that no personal data will be shared with third parties, giving you full control, as well as peace of mind your business is remaining GDPR compliant. With moderation features and audit trails of conversations, Guild is popular among B2B organisations and companies, providing a safe and secure networking platform for professionals.

With both Guild and Circle there are public and private options. Discussions in Circle can be organised in public or private spaces, and similarly, Guild provides the choice of discoverable or invite-only groups. With Guild, members can also decide whether to make their personal profile private or discoverable.

Guild - an alternative to Circle

Guild is a free platform which allows you to get closer to your network, ideal for companies and organisations of all sizes, with no membership limits. It’s trusted by Deloitte, CIPD, The Marketing Society, Cambridge University Judge Business School, The Lawyer, Econsultancy, Haymarket, Incisive Media and the National Education Union, as well as a number of other professional bodies, professional service organisations, tech companies, B2B media businesses and non-profits.

Guild's simple, elegant layout is ideal for B2B communities
Guild's simple, elegant layout is ideal for B2B communities

Why Guild?

  • Free for unlimited groups and members
  • Community-first with a focus on quality and a real sense of belonging
  • GDPR compliant, to protect the privacy of you, and your members
  • Purpose-built for professional communities - providing a safe space for professionals to connect, communicate and collaborate
  • Elegant and simple to use, offering a clean, mobile-first UX
  • Custom branding, analytics, and support for all community owners
  • Professional profiles for all members
  • Dedicated account management and customer support for Enterprise plans

Ready to try Guild for yourself?