What is an online community?

At Guild, we are big fans of community. The word suggests connectedness, people joining together, and becoming something bigger than the sum of their parts.An online community (also known as a virtual community, ¬†internet community or digital community) is where people come together digitally to interact, share knowledge and…

Read More

12 ways publishers get ROI from community

What's the ROI (Return on Investment) of community? A common question. So here are 12 ways publishers get value from community: Rebuilding trustUnderstanding your readersFulfilling the need for emotional engagementDiversifying content channelsProven strategic valueRecurring revenue modelsCutting through noise and information overloadCommunity fits in to your marketing funnelMonetisation of your community…

Read More

Join our email list