Marketing Leaders Circle provides those working in marketing roles in the global B2B media and entertainment industry with opportunities to network, learn, and create change.
Their virtual Bring it On Summit offers best practice content, debate, and interactive sessions. Speakers included Curve CEO Lizzie Shupak on why marketers need to embrace vulnerability and Marco Giberti, Founder of Vesuvio Ventures on the future of events.
At September's Summit, Michelle Goodall, Guild CMO, joined Lisa Collins, Head of Marketing and Membership Engagement at IABM, to present a session on “Why digital / online communities are your next big thing in B2B marketing”.
Lisa told Michelle that: “Guild has certainly expanded my network and supported me with new ideas and contacts...I’d recommend joining some of those free groups because I’ve met some amazing people and made some great connections”.
You can watch the whole session online here or below.
Key topics covered, with approximate timings, are:
1.30 - How selling sweets at school can morph in to a marketing career - intro to Michelle and Guild
3.00 - Where are your clients working now? Adapting marketing, communications and business development to a virtual world
5.30 - Community definitions - why social media and social networks aren’t truly regarded as community platforms
8.00 - What are the different types of online community?
11.00 - What are the forces at play which mean that community has made a comeback? Which sectors are investing in community and why?
13.30 - What’s the business case for community? What ROI can B2B organisations expect? How does community link to marketing? The concept of Community-Based Marketing (CBM) and community-led growth
14.40 - Where does community fit in the marketing funnel?
18.00 - Examples of Community-Based Marketing and results
20.20 - How to succeed with community
25.50 - Ten top tips for community building
27.00 - More resources for learning about community and communities for marketers, comms, PR and event professionals
Resources from this presentation:
Case studies of professional communities on Guild including PRCA, CIPR, The Marketing Society, CIPD
How to be a great community participant
What are the different types of online community?
Guild communities for marketers to join:
Join Guild 🤝
See for yourself how the Guild experience is different to WhatsApp, Slack, LinkedIn or Facebook Groups. Guild is a safe space to connect, communicate and collaborate with others.
Join us on a platform that is purpose-built for professionals and businesses.
- Just want to join some groups? Simply join Guild and then look through the discoverable groups and communities to find relevant ones to join
- Thinking of running your own community? With an elegant and simple to use, mobile-first UX you’ve got everything you need to start a community - custom branding, analytics, group and user management and support. Get started with your own community here with our free and enterprise options
Contact us if you want to know more or have any questions.