12 ways publishers get ROI from community

What's the ROI (Return on Investment) of community? A common question. So here are 12 ways publishers get value from community: Rebuilding trustUnderstanding your readersFulfilling the need for emotional engagementDiversifying content channelsProven strategic valueRecurring revenue modelsCutting through noise and information overloadCommunity fits in to your marketing funnelMonetisation of your community…

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Nest Commerce connects ecommerce leaders with a community of practice on Guild

In brief Nest Commerce specialises in paid social and creative for ecommerce brands at scale. Their clients include brands like Ted Baker, Rixo, Finisterre, ME+EM and Seraphine. CCO Luke Jonas wanted to develop a community to enable peer-to-peer discussion for senior ecommerce marketing professionals. Nest’s objectives were to…

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B2B Marketing Needs Don Draper podcast: a primer on B2B brand communities

True Agency's 'B2B Marketing Needs Don Draper' podcast celebrates and inspires creativity in B2B marketing. The podcast brings together the brightest minds in the industry including Mark Bogaerts, Director of Brand & Sponsorship for Tata Consultancy Services; Susi O’Neill, Head of Brand Content at Kaspersky; and Rosie Guest, CMO…

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Marketing Leaders Circle: Why digital / online communities are your next big thing in B2B marketing

Marketing Leaders Circle provides those working in marketing roles in the global B2B media and entertainment industry with opportunities to network, learn, and create change. Their virtual Bring it On Summit offers best practice content, debate, and interactive sessions. Speakers included Curve CEO Lizzie Shupak on why marketers need to…

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