The six ingredients for a successful community spell out the mnemonic P.O.T.A.T.O. We take you through each of them, beginning with passion.…
12 posts tagged
Community Based Marketing (CBM)
Naming ideas for your professional community
We asked our professional community leaders for their ideas on how to name different groups from learning communities to senior-level groups. View the list.…
10 mistaken expectations of 'community'
From thinking success lies in big numbers, to expecting short term ROI, here are the top 10 mistaken expectations of community when used in business.…
Platforms for building professional communities - on mobile and web
A list of popular platforms used to run online professional communities both online and on mobile apps. Covering messaging, membership, newsletters, payments and professional networking platforms.…
Community Based Marketing strategy - brand new guide to CBM
Free guide to Community Based Marketing (CBM) - the new play in your B2B marketing strategy.…
Case Study: Addictive - Fix Ad Tech / Perfect Storm
The 'Fix Ad Tech/Perfect Storm' community is a growing group of 200+ of the smartest people in advertising and digital. Find out why they chose Guild.…