People Buy People is a podcast focusing on the ever-closer relationship between people and brands. As its host, Laura Sutherland, says: “In public relations, it’s all about the human relationship and building human capital.” Guild CMO Michelle Goodall joined Laura Sutherland to discuss the opportunities for PR and communication…
16 posts tagged
Community Based Marketing (CBM)
Why ‘Online Community’ is all to play for in the PR & Comms sector
Online communities have been around for decades. But the accelerated digital transformation during the pandemic has brought community strategy and community management into the sights of many more marketers and communications professionals It's always a pleasure to speak to Asif Choudry. Asif and his team created #CommsHero 7 years ago.…
Tech stack that goes well with Guild
Recommended tech platforms and tools that go well with Guild's professional community platform. Covers 7 different categories of tech across the stack.…
🥔 Potato - the ingredients for a successful community
The six ingredients for a successful community spell out the mnemonic P.O.T.A.T.O. We take you through each of them, beginning with passion.…
Naming ideas for your professional community
We asked our professional community leaders for their ideas on how to name different groups from learning communities to senior-level groups. View the list.…
10 mistaken expectations of 'community'
From thinking success lies in big numbers, to expecting short term ROI, here are the top 10 mistaken expectations of community when used in business.…
