My first business, Econsultancy, is a B2B media model. My current business, Guild, is SaaS (Software-as-a-Service) tech model.

It seems to me clear that B2B media has a lot to learn from the world of SaaS. Indeed, the future of B2B media looks a lot like SaaS. Hence the concept of 'Media-as-a-Service' which shows how B2B media might evolve to embrace SaaS thinking.

Below is graphic showing the changes I see happening across a number of dimensions.

You can download a PDF of this graphic too >>

Anything you feel needs changing, removing or adding?

Other articles in this series on B2B media:
1. A maturity model for the journey to memberships for B2B publishers (Part 1)
2. The return of community in B2B publishing / media (Part 2)

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