My first business, Econsultancy, is a B2B media model. My current business, Guild, is SaaS (Software-as-a-Service) tech model.

It seems to me clear that B2B media has a lot to learn from the world of SaaS. Indeed, the future of B2B media looks a lot like SaaS. Hence the concept of 'Media-as-a-Service' which shows how B2B media might evolve to embrace SaaS thinking.

Below is graphic showing the changes I see happening across a number of dimensions.

You can download a PDF of this graphic too >>

Anything you feel needs changing, removing or adding?

Other articles in this series on B2B media:
1. A maturity model for the journey to memberships for B2B publishers (Part 1)
2. The return of community in B2B publishing / media (Part 2)

Try Guild now for free 🙂

Guild is free to use up to 30 members, across as many groups as you want. Just click on 'Start Free' on the Basic Plan on our pricing page now to set up your free account and start inviting people in. Contact us if you want to know more or have questions.