How to combine Events with Community: best practice guide
We share tips on aligning online community and events, from promoting an event via a community, to seeking year-round engagement with your audience.
All articles written by Ashley Friedlein
What is Community Based Marketing (CBM)?
Everything you need to know about Community Based Marketing (CBM) - what it is, why it’s so important to marketers for insights and growth, and how to make it a success.
12 ways publishers get ROI from community
What's the ROI (Return on Investment) of community? A common question. So here are 12 ways publishers get value from community: Rebuilding trustUnderstanding your readersFulfilling the need for emotional engagementDiversifying content channelsProven strategic valueRecurring revenue modelsCutting through noise and information overloadCommunity fits in to your marketing funnelMonetisation of your community
Are you sure an 'all in one' community platform is the right choice?
The siren lure of the 'all in one' community platform...It is easy to see the attraction of a community platform that promises to do everything you need and more. It is easier to manage. Everything is one place. Only one tool to master. But be careful... have you considered
Is secrecy really the right policy for messaging apps?
We need to come up with clearer policies around the use of messaging apps. The move towards secrecy is undermining democracy.
How to use Guild for professional networking and personal brand building
Find out how to use Guild for professional networking and personal brand building. Come join us on a different and decent kind of messaging platform.