All articles written by Ashley Friedlein

12 ways publishers get ROI from community

What's the ROI (Return on Investment) of community? A common question. So here are 12 ways publishers get value from community: Rebuilding trustUnderstanding your readersFulfilling the need for emotional engagementDiversifying content channelsProven strategic valueRecurring revenue modelsCutting through noise and information overloadCommunity fits in to your marketing funnelMonetisation of your community

Brand guidelines

Guild logo, badge, and brand guidelines – make your Guild group, network, community visible and easy to join.