12 ways publishers get ROI from community

What's the ROI (Return on Investment) of community? A common question. So here are 12 ways publishers get value from community: Rebuilding trustUnderstanding your readersFulfilling the need for emotional engagementDiversifying content channelsProven strategic valueRecurring revenue modelsCutting through noise and information overloadCommunity fits in to your marketing funnelMonetisation of your community…

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Case study: Like Minds connects business leaders and entrepreneurs with event community on Guild

In brief Like Minds is a global thought leadership platform founded in 2009 by Andrew “Drew” Ellis. It connects entrepreneurs and business leaders through high-quality masterclasses and networking events. The Guardian named Like Minds Nudge festival “A Global Top 10 Ideas Festival”. Urban Times called it “one of the Best…

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Case study: Speciall Media builds community of practice for publishers and media owners on Guild

In brief Speciall Media is a digital strategy consultancy for media and publishing brands. Founder Carolyn Morgan has 20+ years of senior-level experience in media/publishing and consultancy and has worked in print, digital, TV and live events. She founded the Specialist Media Show and ran the Specialist Media Network…

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