Case study: FIPP launches global media member community on Guild
FIPP, the global membership association for the media, builds community with Guild for media professionals to network and share best practice
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Events + Community best practice - webinar
Events, media and community experts Carolyn Morgan and Ashley Friedlein explain how combining events and community can increase the ROI of both.
Case study: Mash Media's Events 365 community supports event professionals all year round on Guild
In briefMash Media's portfolio of print and online publications, live events and exhibitions includes Exhibition News, Conference News, Exhibition World, Conference and Meetings World, Access All Areas, the Event Production Show, International Confex and more. As event experts, Mash Media quickly saw that the trend towards hybrid models and a
Sponsored communities: how to monetize online communities through sponsorship
How can you monetize online communities through sponsorship? What can you offer and how much can you charge commercial partners?
'Pop-up' event community: Mx3 Berlin case study
Find out how Mx3 Berlin used a temporary, or 'pop-up' online community to add value to its event experience.
12 ways publishers get ROI from community
What's the ROI (Return on Investment) of community? A common question. So here are 12 ways publishers get value from community: Rebuilding trustUnderstanding your readersFulfilling the need for emotional engagementDiversifying content channelsProven strategic valueRecurring revenue modelsCutting through noise and information overloadCommunity fits in to your marketing funnelMonetisation of your community